Part of the Nantchev's Nuggets of Knowledge series Pure actionable knowledge. NO fluff. NO theory. Just Results and Success. Through research, experience and practise, I've come across this formula to create viral content that your audience cares about and as a way to generate sales automatically. The first stage is to fully understand what it is you are selling and the be happy and competent with promoting it around the world. This is an emotional requirement, otherwise what you read in this book will nor work for you. You have got to define a customer persona, which means you need to understand everything about the customers that you want. The more you can understand the better. Then you break down certain aspects of your customer and begin to wrap your content around that emotional angle. But as you do that you may want to follow this 5 point benchmark to ensure that your content has a standard appeal and stands on its own in the world.
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